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Turning creative intuition into informed decisions

At AdHeed, we combine marketing expertise, AI, and cognitive science to support creative evaluation with objective insights.

We help teams make better creative decisions

AdHeed was created to help marketing teams make better creative decisions — supported by data, not subjective opinions.

In today’s advertising workflows, many key decisions are still made based on intuition, internal feedback, or late-stage performance results. Creative concepts are evaluated too late, often after media budgets are already spent.

We believe that creative effectiveness should be assessed before launch.

That belief is the foundation of AdHeed.

Why we built AdHeed​

AdHeed was born at the intersection of marketing practice and cognitive science.

Working with creative and media teams, we repeatedly observed the same challenges:

  • Subjective feedback dominating creative discussions
  • Conflicting opinions between creative, media, and performance teams
  • Limited time and budget for proper pre-testing
  • Decisions made without a common, objective reference point
We built AdHeed to move creative evaluation earlier in the process — before campaigns go live — and to give teams a shared, data-driven framework for decision-making.
AdHeed combines three disciplines:
Marketing & advertising practice
We design the product around real agency and in-house workflows.
Technology & AI
We use advanced models to analyze visual attention, message clarity, and persuasive strength.
Cognitive science
Our methodology is grounded in how people perceive, process, and respond to visual communication.
Validation and real-world testing
The AdHeed methodology has been tested on real advertising campaigns using controlled A/B experiments.
HIGHER CTR
0 x
Creatives optimized using AdHeed recommendations achieved up to
6× higher CTR
Performance improvements were observed consistently across multiple formats and placements
Optimized creatives outperformed original versions in every validated test scenario
THE PEOPLE BEHIND ADHEED
Marta-Mackiewicz-Plewa-1-1_nasycenie_0,85
Marta Mackiewicz-Plewa
Co-founder

Marta combines consumer behavior analysis with the development of proprietary research tools and predictive models. As a co-creator of AdHeed, she is responsible for advancing its methodology based on attention modeling, creative structure analysis, and behavioral data. She ensures that the platform’s results translate into clear, practical guidance for marketers and creative teams.

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Anna Szydło
Client Relations & Consumer Insights

Anna is the first point of contact for AdHeed clients, guiding them through the initial consultation, project setup, and ongoing collaboration. Drawing on her experience in consumer research, neuromarketing, and project management, she helps identify client needs and translate them into practical applications of the platform. She ensures that communication is clear, the process runs smoothly, and clients receive the support they need at every stage.

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Wiktor Kijania
Product Development & AI

Wiktor specializes in the development of data- and AI-driven products. At AdHeed, he combines research, business, and technology perspectives, translating user needs into product requirements and development tasks. He also supports the implementation of AI solutions for advertising creative analysis and the development of features that help marketers make better decisions before campaign launch.

Patryk-Biskupski-1-1_nasycenie_0,85
Patryk Biskupski
Project Management

Patryk is a project management expert with more than 14 years of experience across ICT, telecommunications, and cybersecurity. At AdHeed, he coordinates product development, structures project processes, and ensures that security is embedded throughout the solution. He combines business, operational, and technological perspectives to keep the platform aligned with real client needs.