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Turning creative intuition into informed decisions

At AdHeed, we combine marketing expertise, AI, and cognitive science to support creative evaluation with objective insights

We help teams make better creative decisions

AdHeed was created to help marketing teams make better creative decisions — supported by data, not subjective opinions.

In today’s advertising workflows, many key decisions are still made based on intuition, internal feedback, or late-stage performance results. Creative concepts are evaluated too late, often after media budgets are already spent.

We believe that creative effectiveness should be assessed before launch.

That belief is the foundation of AdHeed.

Why we built AdHeed​

AdHeed was born at the intersection of marketing practice and cognitive science.

Working with creative and media teams, we repeatedly observed the same challenges:

  • Subjective feedback dominating creative discussions

  • Conflicting opinions between creative, media, and performance teams

  • Limited time and budget for proper pre-testing

  • Decisions made without a common, objective reference point

We built AdHeed to move creative evaluation earlier in the process — before campaigns go live — and to give teams a shared, data-driven framework for decision-making.

AdHeed combines three disciplines:
Marketing & advertising practice
We design the product around real agency and in-house workflows.
Technology & AI
We use advanced models to analyze visual attention, message clarity, and persuasive strength.
Cognitive science
Our methodology is grounded in how people perceive, process, and respond to visual communication.
Validation and real-world testing

The AdHeed methodology has been tested on real advertising campaigns using controlled A/B experiments.

In anonymized tests conducted on live media traffic:

Creatives optimized using AdHeed recommendations achieved up to
6× higher CTR
Performance improvements were observed consistently across multiple formats and placements
Optimized creatives outperformed original versions in every validated test scenario
Team & background
AdHeed is developed by an interdisciplinary team combining experience in:

Marketing & Advertising

Deep understanding of marketing workflows, creative processes, and media planning.
We design AdHeed to support real decision-making in agencies and marketing teams.

Product & Technology

Experience in building scalable digital products and AI-driven platforms.
We focus on clarity, usability, and performance — not black-box complexity.

Cognitive Science & Data

Expertise in attention modeling, perception, and data analysis.
Our methodology is grounded in how people actually see, process, and react to ads.